Watson Malaysia has collaborated with Malaysian actress, podium and social influencer, Elfira Loy, to launch him collection of beauty accessories “EL Collection”, exclusively profitable at Watsons Malaysia.
In a narrative to A + M, the brand said that s/he will be using 360 marketing to reach out near consumers and Watsons members, however it declined near reveal the monetary importance of the partnership.
“Watsons has always been advocating afternoon emphasis of inner beauty,” Caryn Loh, general manager and country head with Watsons Malaysia, said. This is in conjunction apt Loy’s inspiration of benefaction women a confidence boost to “look good, observe good” while leading a strong lifestyle. Thus, the collaboration is aimed to seduce these women to signify confident and strong. Among the list of items launched in the group also includes exclusively designed shawls, scarfs, clutch, arrangement pouches and brushes.
“We worked around the main instrument of ‘Sinar Dirimu’ within her custom design gathering of beauty accessories who would hopefully remind our customers to shine near displaying their inner confidence in any situation approaching stay bold and beautiful,” Loh added.
“The ‘Sinar Dirimu’ EL collection by Loy which is only ready to Watsons members, demonstrates Watsons in keeping our promise to bringing a “world” of privileges to our valued Watsons shoppers. Some of the benefits despite members can look docile to are a collimate of exciting members-only deals and by invitation-only events,” Danny Hoh, customer regulator of Watsons Malaysia, said.
According to Loy, Watsons is her preferred choice when it comes tractable a complete health as well as beauty shopping experience. In addition, she is also a loyal Watsons shopper as well as Watsons Elite member.
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Sincery Berita Panas
SRC: http://www.marketing-interactive.com/watson-my-launches-elfira-loys-el-collection-to-advocate-confidence-in-women/
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